It’s becoming difficult to keep up and manage the conversation when people can contact your brand via Twitter, Snapchat, or Facebook at any time. To give an example, a positive marketing feedback loop would be: you are receiving a high number of impressions on Twitter, this is leading to higher clicks of your content, which is leading to more conversions on your website; so you know from this that improving your impressions leads to higher … For example, measuring the types of content that have the highest levels of engagement can help marketers know which content to pursue in the … In customer experience, a customer feedback loop refers to a business strategy where product developers use customer opinion to determine future actions. Marketing feedback loops are essentially the process of using feedback to improve your results. The Feedback Loop Your feedback loop consists of social media, email, phone calls and questionnaires. Let's say you are the vice president of marketing for a beverage company. Positive Feedback Loop. But not all feedback is customer complaints. For example, if a customer complains about being overcharged, the company may respond with an apology and issue a refund. Let's look at one more example. Customers also leave feedback when they have a particularly memorable experience. In marketing, social media can be used as a feedback loop to improve marketing techniques. The customer feedback loop is the practice of responding to customers meaningfully when they leave feedback.