Both were rather bright and eye-catching. We are combining the talent and capabilities of our institution like never before to help close the racial wealth gap and increase economic mobility. Citigroup Logo In the fall of 1998, Citigroup was formed as a result of the merger of Citicorp and Travelers Group.

V • T • E Citigroup Brands and companies Citibanamex | Citibank | Citigold | Citi Private Bank | Egg | Metalmark Capital | Red Roof Inn Defunct The National City Bank of New York Citi reported net income for the third quarter 2020 of $3.2 billion, or $1.40 per diluted share, on revenues of $17.3 billion. (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2019 All rights reserved. In a way, the Citigroup logo is also the result of a merger and reflects the brand identities of both parties. Casey's General Store rebrands itself as Casey's, rolling out new logo, Uncle Ben's changes its name to Ben's Original. Citi logo used from 2007 until 2011 The red arc Citi logo originaly designed by Paula Scher of Pentagram in 1998, and realized by Landor . The red umbrella bore a symbolic meaning implying that the company is always ready to protect its customers. Citigroup was formed on October 8, 1998, following the $140 billion merger of Citicorp and Travelers Groupto create the world's largest financial services organization. The Citi Bank logo is completely intellectual. Her partners were weary that their client (Citigroup) would … Citicorp merged with Travelers Inc. in 1998 to become Citigroup. Learn more today. In 2007, the 'Citi' logo text color was changed from blue to gray. Please be advised that this site is not optimized for use with Microsoft Internet Explorer 6. Learn more about Citi's involvement in Montreal. See how Citi is taking steps to help mitigate the effects of the pandemic, from helping clients to providing relief through funds to frontline healthcare workers, organizations such as No Kid Hungry and more. The history of the company is divided into several firms that eventually amalgamated into Citicorp, a multinational banking corporation operating in more than 100 countries; or Travelers Group, whose businesses covered credit services, consumer finance, brokerage, and insurance. Citi is the leading global bank. Citi strives to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible. The color palette of the Citi logo is composed of blue and red on a white background. Logopedia is a FANDOM Lifestyle Community. Citibanamex | Citibank | Citigold | Citi Private Bank | Egg | Metalmark Capital | Red Roof Inn, Defunct The logo of the other financial organization, Travelers, was more vivid and meaningful. The red umbrella transformed into a red curve. This logo was used along with the 1999 Citigroup 'Travelers umbrella' logo until 2007, and later used again in 2011. They sell their design process. The Citi logo is a perfect reflection of the brand’s history and heritage. The National City Bank of New York. The original Citigroup logo introduced in 1998 absorbed the color scheme of the Travelers logo and the type of the Citicorp logo. The company returned to the blue version. The blue in the word “City” was replaced by gray. Scher replied that she was selling ten minutes of her entire life's experience.[1]. The logo was developed by Paula Scher from Pentagram. Citi, the leading global bank, serves more than 200 million customer accounts and does business in more than 160 countries and jurisdictions. In a way, the Citigroup logo is also the result of a merger and reflects the brand identities of both parties. The word “Citigroup” was reduced to “Citi.” A simpler, lighter type without the italics was used. Montreal has been an important part of our history, and we're committed to helping its success in the future. Her partners were weary that their client (Citigroup) would not pay for something created so quickly. Interestingly, she drew the original design on a napkin within 10 minutes. Financial services companies of the United States, https://logos.fandom.com/wiki/Citigroup?oldid=1952106. The type had a unique touch due to the unusual sharp serifs. Blue is the color of confidence, excellence, and professionalism, while red celebrates passion, energy, and progress. To begin with, it combined two colors, red and blue. Citi is working with the Girl Scouts to launch new civics badges that will give girls and young women a greater appreciation and understanding of democracy and government. The company history dates back to the founding of: the Ci… None of them remained unchanged, though. CEO Michael Corbat shares that seven Citi leaders have been recognized by one of our industry's premier publications. In August 1999, Citigroup unveiled a new identity that was designed by Paula Scher from Pentagram, who originally created the logo for Citigroup on a napkin within 10 minutes (often called the 1.5 million-dollar napkin). Content is available under $1 unless otherwise noted.

In August 1999, Citigroup unveiled a new identity that was designed by Paula Scher from Pentagram, who originally created the logo for Citigroup on a napkin within 10 minutes (often called the 1.5 million-dollar napkin). Take your favorite fandoms with you and never miss a beat. In the fall of 1998, Citigroup was formed as a result of the merger of Citicorp and Travelers Group. Meaning and history of Citicorp logo