In other words, you’re nurturing your prospect toward an action you want them to take. Where do they come into contact with your business? Keep it up. It’s like television commercials. It feels silly, but it’s also welcome. It should align with something your leads want, need, or fear so you can connect with them emotionally. For instance, using Hello Bar, you can use existing website traffic to promote your email list. Who are they and what are they likely to respond to? Your call to action (CTA) tells your readers what you expect them to do next. I’m fond of running Quora searches. I would never send a marketing email that details something inappropriate or intimate about myself. They’ve already gone to your competitor. 5 email drip campaign best practices. Email drip campaigns are a form of nurture marketing because they’re helping you build relationships with prospects, leads, and customers. If Chapter Two doesn’t immediately lead into Chapter Three, readers are going to wonder what’s happened to those characters. In the final email, offer a coupon or other offer your subscribers can’t pass up. Look for another email next Monday. Don’t be scared to add that P.S. In your email drip campaigns, you’re banking on reciprocity. I’m going to teach you how to do X. Give them a few teasers to whet their appetites for the information you’ll share. To increase your odds of engagement, send drip emails that are relevant to recipients and their progress through the sales funnel. When you write a blog post designed to help your readers solve a specific problem, you’re nurturing them. Why? Promoting an upcoming event? I’m a big fan of automation. Add great subject lines and consider using urgency. Opening a new store? You can send drip campaigns for any customer milestones you like. You can funnel lots of traffic between your social channels and other online assets. Even if it’s not in the suspense genre, stories are built on suspense. Please press the Accept button to agree to our use of cookies to collect data. They know that, when a company emails them, they want to sell products or services. It’s a concept best illustrated visually. I’m going to share a lot of information with you today, but it’s going to help you become a better email marketer. Keep it going in subsequent emails by describing more benefits, sharing valuable information, and even explaining case studies. Every email campaign needs a very specific purpose. Don’t be afraid to user humor, and if it seems appropriate, offer a “Welcome Back” coupon or other incentive. Make them the smartest people in the room. Loyal customers who are kept in the loop about current products and offers are more likely to buy from you again. In other words, because they’re reading each email in your series, you want to reward them. Be generous with your knowledge. Subscribers who have been aware of your business for longer periods of time might appreciate product comparisons, coupons, and free trials. There are lots of other forms of nurture marketing. In other words, get permission to send both the lead magnet and marketing emails. Before you set up your program, outline the goals of your campaign and identify success metrics. Send a message too early? However, when creating email drip campaigns for new subscribers, keep your messages short. Manufacturing deadlines is a bad one. What pages did they visit, and what did they download? In fact, I devoted a whole article to the subject. Don’t push your promotion too hard. by Mike Kamo | | Lead Generation | 1 comment. There’s a reason for that. Start an email drip campaign that gears up for the product launch. That’s the most popular literary genre. in an email drip campaign is to tease the next email you’ll send. In the meantime, focus on providing value in the subject line. Believe it or not, there are several types of email drip campaigns from which to choose. You could ask them to forward your email to a friend or to click on a link to your latest blog post.