What’s more, the brand uses urgency to. Interested in writing for Ignite Visibility? Grammarly sends about 16 emails a month to their subscribers, which focus primarily on sending fellow writers links to articles that offer actionable advice. Another email drip campaign idea is to create an email series designed to drive subscribers. They show an icon of a movie reel with the text, “Remember the good times,” and a CTA to rejoin if they would like to re-subscribe. SmartrMail also did a thorough analysis of the welcome drip sequence from Barnes & Noble. In comparison, potential leads might be skeptics when it comes to trying out something new from a brand they don’t know too well. These are extremely important for they set the tone of your entire email campaign. According to SaleCycle, abandoned cart emails average a 46.1% open rate, a 13.3% click-through rate, and $5.64 per email in extra revenue. Did they subscribe to a newsletter? Whisky Loot a whisky subscription box takes a different approach to the abandoned cart. When analyzing your email drip campaigns, pay special attention to the following: Once you’ve identified what’s working and what’s not through your analysis, it’s time to take those learnings and act on them. It provides a brief greeting, a video with a real person to humanize the brand, links to check out the class schedule, and information about the location of the business. Amazon is a prime example of a retailer that uses post-purchase email drips to drive sales, both directly (upsell, cross-promotion, etc.) Like any marketing strategy, the first step toward any successful campaign is starting with a clear objective. An email drip campaign is a series of emails that are automatically sent to a list. Drip email marketing campaigns are a set of automated emails that go out based on specific timelines or user actions. Following that, an email with coupon codes was circulated, encouraging attendees to convert (i.e. As a small business, you might find it difficult to keep track of all our customers and where they fit into your . Real quick; here are a few different examples of how you might map out your campaign based on your objective. It may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. But it’s worth putting in the effort to resolve as many lingering hesitations as you can because a significant percentage of them are persuadable. As a small business, you might find it difficult to hand-hold every lead who has the potential of becoming a paid customer. You don’t need to shell out millions on your email marketing budget to put this knowledge into action. What topics do you plan on covering throughout this series? All Rights Reserved. You can target user segments with drips based on which aspects of your services they use and tailor content according to their needs. Further down the page (not pictured), you’ll find links to the App Store and the Play Store to drive downloads and images from their Instagram feed. Campaign Monitor’s The New Rules of Email Marketing reports that personalized subject lines lead to 26% more opens, and segmentation leads to 760% more revenue. Though it’s worth noting that this applies more so to B2C brands. Along with telling me what I’ve left behind, they’re also giving some recommendations and a reminder to an on-going sale. At the 72-hour mark, follow up again with a last-chance offer. “You can feature related products that go well with the product [the customer] recently purchased in emails every so often up until the renewal email should be sent,” he says. Research has also shown that pairing marketing automation with email drip campaigns leads to 20% more sales opportunities. You need to strategically nurture your leads using tailored content which will help to improve the results of your email marketing strategy. © Business 2 Community. As such, you’ll need to establish who will be segmented into this particular campaign. The email rounds up a series of recommended courses that someone interested in business might want to check out. Make sure you give yourself adequate time to write this content; otherwise, your efforts could backfire (bad emails land in the spam folder, enough said). In this case, you’re targeting customers who have purchased from your website but haven’t subscribed to your newsletter. The goal of the campaign … SEO In 2020: How To Prepare For Major Disruption, "SEO: The Movie" - Have You Seen Our Film? Now, you’ll want to tailor your content around your desired action. In this case, you’ll set up a sequence based on timing, which might look like this: With an email course or onboarding series, you’ll want to break up your campaign into a series of short lessons. He is a digital marketing strategy adviser to some of the biggest names in business.