Having Ometria has completely transformed our approach to CRM. Eventually, I caved and followed a few, noting that it was kind of nice that the Insiders, as ASOS calls its team of Instagram reps, included a mix of bloggers, musicians, models, and members of its staff (Debbie Shasanya, the first one I followed, is a coordinator for the brand’s in-house mag). Each channel serves a different purpose and is useful in its own way – it doesn’t simply replicate what’s going on on other networks. Stills from ASOS’ first campaign on Instagram Stories. By consistently providing fresh and inspiring content, ASOS Insiders help the brand strengthen its relationship with loyal followers and in-turn boost customer lifetime value (CLV). Ahead, meet some of our favorite members of the crew, and feel free to blame me if you feel compelled to hit “follow.”, Debbie Shasanya, ASOS magazine coordinator, Lorna Cunningham, ASOS buyer and style blogger, Anna Claudia Heaton, junior editor at ASOS, copyright 2020 © all rights reserved by stylecaster, Instagram/@asos_shope, @asos_paloma, and @asos_hannah, 101 Patches and Pins to Make Everything in Your Wardrobe Entirely Your Own, What It-Girl Hair Looks Like in 2016, Thanks to Instagram. Here’s one of ASOS’ Insiders (at the time of writing), Sara Louise: The overriding idea behind ASOS Insiders is that fans can shop an insider’s #OOTD (outfit of the day) straight from Instagram. As well as Instagram and on-site, ASOS Insiders also use other channels such as Pinterest, Twitter and Snapchat to spread the word and reach a bigger audience. By using their personal, albeit well-curated, profiles to promote ASOS products, they are giving fashion lovers across the world not just sartorial inspiration, but a lifestyle they can aspire to. When it comes to Pinterest, it’s a great deal easier, with Insiders ensuring that each of their posts is directly linked to the corresponding product page: This makes the journey from social media browsing to actually making a purchase even more seamless. Facebook Instagram Snapchat. b) Including the product code for the items they’re wearing, which is easily searchable on the ASOS website. Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. Between them, ASOS Insiders boast hundreds of thousands of Instagram followers. Snapchat – handy for not just showing off new brand products, but offering “behind the scenes” clips of what the team – or in this case, Insiders – are up to on a daily basis. Fast forward a few decades, and celebrity endorsements are huge business in 2016 with brands paying hundreds of thousands of pounds for influencers to tweet one-off images containing product placement. Facebook Instagram Snapchat. Help and Information Help Track Order Delivery & Returns Premier Delivery 10% Student Discount About ASOS About Us Careers at ASOS Corporate Responsibility Investors Site More From ASOS Mobile and ASOS Apps ASOS Marketplace E-gift cards Fashion Discovery. Here’s one of ASOS’ Insiders (at the time of writing), Sara Louise: Here are some examples of how ASOS insiders get around this: a) Including a tracked link to their curated page on the ASOS website. For the unacquainted, ASOS Insiders is a marketing initiative designed by the retail giant to give its users more personal content – namely, “fashion tips and style advice”. Pinterest – a great way for brand ambassadors to mix product promotion with their own personal interests that are likely to resonate with like minded people. In the first of a series highlighting great Facebook and Instagram advertising campaigns, we take a look at online retailer ASOS's first ad campaign on Instagram Stories, which launched last summer. Typically, an ASOS Insider will share a picture of themselves promoting a product on social media, listing the code for the product in the image caption. Welcome to Marketplace. Particularly, ASOS is using Twitter, Instagram, YouTube, Google+, Facebook, Pinterest, and other digital channels to reach the target audience. By using their personal, albeit well-curated, profiles to promote ASOS products, they are giving fashion lovers across the world not just sartorial inspiration, but a lifestyle they can aspire to. Help and Information Help Track Order Delivery & Returns Premier Delivery 10% Student Discount About ASOS About Us Careers at ASOS Corporate Responsibility Investors Site More From ASOS Mobile and ASOS Apps ASOS Marketplace E-gift cards Fashion Discovery.